People love watching travel videos. For inspiration. For travel ideas and tips. Or simply to satisfy one’s wanderlust, particularly during post-COVID-19 days when many of us are still cautious about travelling. As such, it is not surprising that social media has catapulted travel content into the spotlight. Travel content on TikTok for example has been very well-received. In fact, the hashtag for #travel alone boasts over an amazing 100 billion views!
A popular and trending social media platform, TikTok is an app that lets you create short-form videos or vlogs. With more than 1 billion active users, TikTok grants you access to a wide audience.
If you’re looking to use TikTok for your business, head over to this corporate video production company for more tips.
While the production value for TikTok videos has been increasing, with some even hiring animation studios to produce engaging content, it doesn’t mean TikTok isn’t a place for beginners.
Here are a few reasons why you should start posting your travel content on TikTok.
1. Easy To Use
With how popular it is, it’s no surprise that TikTok is beginner-friendly. There’s no need for expensive equipment and gear. If you’re just starting out on TikTok, a mobile phone is good enough.
TikTok lets you film and edit your videos on the app itself so you don’t have to worry about using video editing software that you may not be familiar with.
However, if you’re looking for a video editing software that’s user-friendly, CapCut is a great choice. Owned by TikTok’s parent company, ByteDance, the two apps are meant to be used hand-in-hand. One of CapCut’s unique features includes importing your favourite TikTok tunes.
TikTok encourages you to film anytime and anywhere and it’s a great way to learn the basics of videography and video editing.
2. Curate Your Memories
If pictures capture a moment in time, videos capture time itself. TikTok lets you compile all the exciting highlights from your latest travels into a bite-sized video.
Within a short snippet, you get to relive the best moments from your travels. Of course, that’s not to say you can only include the glamorous times.
Even unfiltered and “unaesthetic” content make for great memories. Travel isn’t always charming and audiences would also love to see the real and authentic side of travel content.
If you don’t want your unedited videos to ruin your TikTok feed, simply change the view settings to friends only.
3. Share Your Travel Tips
Whether you’re a frequent traveller or not, you might know of a few underrated travel tips. TikTok is a great platform to share them with fellow travellers.
In fact, some of the best-kept secrets can be found on TikTok. From lesser known scenic spots to hole-in-the-wall eateries, scouring on TikTok can reward you with some hidden gems.
Viewers also tend to gravitate towards content that features the unexplored sides of a destination rather than its usual tourist attractions. It seems like TikTok audiences tend to favour content that feels less curated.
While it’s tempting to gatekeep your favourite secret spots, shining a spotlight on local businesses or venues might just be the publicity boost they needed.
4. Connect With Like-Minded People
TikTok’s algorithm may work in mysterious ways but we know that it will show your videos to people interested in your content. Posting your content on TikTok can help you reach out to fellow travel content creators, helping you gain new friends and viewers.
TikTok also makes it extremely easy for content creators to collaborate with each other. Features like TikTok stitch lets you combine videos from other creators to produce a new, original video. It’s an excellent tool to use if you want to add on to their content or engage with their following.
Other functions like TikTok duet lets you post your video side-by-side with another creator’s video. This is a great way of showing your response to their content and it’s also easy to use.
Collaborating with other creators on TikTok is simple and effortless, making it one of the best platforms to engage with like-minded people.
5. Grow Your Followers With Viral Videos
If you’re running a travel account, you’d naturally want more publicity and visibility. With how fast TikTok trends change, it can be hard to keep up with them. However, if your video does go viral, your follower count can explode overnight.
To increase your chances of going viral, the very first thing you should do is post frequently. Posting on a regular basis helps your video appear on more people’s feeds, amassing a larger audience.
Next, you should also find ways to create more engagement with your viewers. Through likes, shares or comments, the more engagement your videos receive, the likelier it is to go viral.
Of course, the most essential part of a viral video is the content itself. What makes a “good” video is incredibly subjective but if you manage to create content that strongly resonates with your audience, going viral is just a matter of time.
To kickstart your creative spark, here’s some inspiration from travel content creators on TikTok:
Travel blogger and photographer Renee Hahnel’s TikTok is filled with her adventures. From mountain hikes to tours in national parks, her feed is a visual treat. She often captures gorgeous sceneries from the American wilderness and it’s a great source of inspiration if you plan to shoot landscapes. Some of her TikTok videos also rank some of the best US national parks and other TikTok content include photography and hiking tips.
For a more Singaporean flair, @ohsnapzit’s beautifully edited TikToks capture a lesser known side of Singapore. Thanks to her talented videography, her viewers see a Singapore that’s ethereal and dreamy, it’s one that’s filled with greenery and forest foliage. Recently, she has also posted more neighbourhood and event vlogs that feature the latest happenings in Singapore.
You can practically smell the flowers through your screen when you watch Aaron and Laura’s TikTok videos. The couple documents their van-life and travels in the European countryside. Their TikTok feed is carefully curated to maintain a consistent aesthetic feel. Think florals and cottagecore. For all the romanticists, their TikToks are made for you.
Don’t worry, the travel foodies are not forgotten! An adventurous eater, Amy is an Australian travel vlogger who’s based in China. Her TikToks mostly feature food and they take you on a colourful culinary trip throughout China. She covers some of the most beloved Chinese dishes but also some of the most bizarre. Going through her TikTok may be a wild ride but it’ll make you want to scramble to China for your next meal!