What to Buy from Taiwan – Beauty & Skincare Products

When considering what to buy from Taiwan, you’ll discover a country that not only enchants with its breathtaking landscapes and mouthwatering street food but also enthralls with its thriving beauty and skincare industry. While Korean and Japanese brands have long dominated the market, Taiwanese beauty brands are now making a name for themselves, offering a unique approach to beauty that has garnered recognition worldwide.

Natural Ingredients

What sets Taiwanese beauty brands apart is their emphasis on harnessing the power of natural ingredients. Aloe vera, green tea, and pearl powder, among others, have been cherished in traditional medicine for centuries for their beneficial properties for the skin. By incorporating these natural treasures, Taiwanese brands create skincare products that are not only effective but also gentle and nourishing. What’s more, these brands are not afraid to blend tradition with innovation, leveraging cutting-edge technology to develop skincare solutions that deliver exceptional results.

Affordable Beauty

One aspect that makes Taiwanese beauty brands especially appealing is their commitment to affordability. They understand that everyone deserves access to quality skincare, and they strive to make their products accessible to a wider audience. This affordability factor makes Taiwan an attractive destination for beauty enthusiasts on a budget, like myself. In fact, during my recent trip to Taiwan, I got so excited about the incredible range of beauty and skincare products that I went on a shopping spree. I ended up purchasing so many items that I had to buy a new suitcase just to bring everything back home with me! It was quite the adventure, to say the least.

What to Buy from Taiwan - Beauty & Skincare Products

Now, let me introduce you to ten popular Taiwanese beauty brands that you should definitely check out:

Image source: https://www.beautydiary.com.tw/

My Beauty Diary

Known for their sheet masks infused with natural ingredients, My Beauty Diary addresses various skin concerns, including hydration, brightening, and anti-aging.

Image source: https://www.drwu.com/

Dr. Wu

This high-end brand offers a range of products formulated with active ingredients such as mandelic acid, salicylic acid, hyaluronic acid, and vitamin C to target specific skin needs like acne, hydration, and brightening.

Image source: https://www.naruko.com.tw/


Founded by renowned beauty guru Niu Er, Naruko combines affordability with efficacy. Their products feature natural ingredients like tea tree oil, rose, and niacinamide to cater to different skin concerns.

Image source: https://neogenceusa.com/


Utilising advanced technology, Neogence develops targeted skincare solutions with ingredients like salicylic acid, vitamin C, and hyaluronic acid, offering effective results.

Image source: https://anniesway.com.tw/

Annie’s Way

With a focus on addressing acne, dark spots, and fine lines, Annie’s Way formulates its products with natural ingredients like aloe vera, chamomile, and witch hazel.

Dr. Morita

Dr. Morita specialises in sheet masks enriched with natural ingredients such as hyaluronic acid and collagen to hydrate and plump the skin.


For those seeking a luxurious skincare experience, L’Herboflore offers high-end products infused with natural ingredients like ginseng and jasmine, renowned for their anti-aging and brightening effects.

My Scheming

Known for their innovative sheet masks and skincare products, My Scheming provides highly effective solutions at affordable prices, delighting beauty enthusiasts worldwide.

Image source: https://www.bouyieeofficial.com/


With a focus on tackling specific skin concerns like acne and oiliness, Bonanza formulates its products with natural ingredients such as tea tree oil and witch hazel, offering effective solutions for troubled skin.


Sexylook creates sheet masks infused with natural ingredients like black pearl and sakura, delivering hydration and brightening benefits.

Where to Shop

If you’re interested in buying these Taiwanese skincare brands, you can check out popular beauty and drug stores like Watsons, Poya, Cosmed, and Xiao San Mei Ri. These stores offer competitive prices, and you may find ongoing promotions and bundle deal discounts. It’s a good idea to visit each store and compare prices to get the best deal possible.

Watsons 屈臣氏 (https://www.watsons.com.tw/)

What to Buy from Taiwan - Watsons

Poya 寶雅 (https://www.poyabuy.com.tw/)

What to Buy from Taiwan - Poya

Cosmed 康是美 (https://www.cosmed.com.tw/)

What to Buy from Taiwan - Cosmed

Xiao San Mei Ri 小三美日 (https://www.s3.com.tw/)

What to Buy from Taiwan - Xiao San Mei Ri

I suggest visiting Ximending as these stores are located near each other. It will be more convenient to compare prices and find the best deals.

Aside from those stores, another place worth visiting is the Kuang Nan Wholesale Store (光南大批發). It’s a general store that sells a variety of products such as watches, CDs, stationery, accessories, tech gadgets, household items, toys, and more. It’s similar to Mustafa Centre in Singapore, but they don’t sell fresh produce.

What to Buy from Taiwan - Beauty & Skincare Products

One good thing about Kuang Nan Wholesale Store is that they sell individual sheet masks from various brands. This allows you to try different masks before buying a full box. Plus, the prices are very reasonable and won’t break the bank.


Taiwan is a treasure trove of beauty and skincare products, and shopping for them is an experience in itself. Whether you’re looking for innovative skincare products, high-quality makeup, or effective haircare, Taiwan has got you covered. So, next time you’re in Taiwan, check out these popular beauty and skincare brands to try their amazing products!


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